SEO and structured data primer

  • primer
  • seo
  • schema-org
  • meta-tags

Status: Planned — this page is a stub. The full primer hasn't been written yet; see the primer backlog for the framing and motivation.

Schema.NET, the schema builders (ArticleSchemaBuilder, OrganizationSchemaBuilder, BreadcrumbSchemaBuilder), the MetaTags ViewComponent, OpenGraph and Twitter Cards in Layout.cshtml, sitemap generation, and canonical URL handling. This primer will be the orientation layer that holds the whole SEO surface in one place; the tenant-aware schema fallback tutorial is the deep dive for one specific corner of it.

What this will cover

  • Schema.NET and the schema-builder pipeline.
  • The MetaTags ViewComponent and the layout slot it fills.
  • OpenGraph, Twitter Cards, and canonical URLs.
  • Sitemap generation and the per-tenant scoping that drives it.

If you're picking this up to write, a primer is the orientation layer — keep it short and signpost the tutorials for depth.