As we move forward with our AI initiatives at Umbraco HQ, one thing is crystal clear to us:
We don’t want to do this in isolation.
Umbraco has always been shaped by the people who build with it, our partners, endclients, and our open-source community. That close collaboration is part of who we are. And as we explore how AI fits into Umbraco, it matters more than ever.
That’s why we’re launching the AI in Umbraco Advisory Board 🎉
This advisory board will work closely with Umbraco HQ to help shape how AI shows up in Umbraco products, with a strong focus on the backoffice experience. The goal is not to chase hype, but to make sure AI features are genuinely useful, understandable, and aligned with the needs of the people who rely on Umbraco every day.
AI in Umbraco Advisory Board
Shaping the AI experience in the Umbraco backoffice
The AI in Umbraco Advisory Board will work closely with us at Umbraco HQ on defining and shaping the AI packages we ship as part of the modular AI layer (if this doesn’t immediately ring a bell, check out the Umbraco Winter Keynote 2026, introducing new AI initiatives in Umbraco).
We’ll work with these packages:
- Umbraco.AI. Prompt
- Umbraco.AI.Agent,
- and Umbraci.AI.Agent.Copilot
What we want help with
The focus here is not on implementation details or code. It’s about improving day-to-day work in the Umbraco backoffice.
We want the advisory board to help us answer questions like:
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- What are the actual units of work for editors, digital marketers, website administrators, and other who work with content and media in Umbraco backoffice?
- What slows these roles down today, and what would genuinely make them more efficient?
- What are customers asking for when it comes to AI in a CMS, and what underlying needs are those requests trying to address?
- How are other platforms approaching AI, and what can we learn from both the good ideas and the pitfalls?
- Where should AI live inside Umbraco products, and where does it make more sense for AI to live elsewhere?
- Which AI capabilities are likely to drive real adoption of Umbraco?
- Are there tasks that feel out of reach for these roles today that we could move closer to?
- What should AI help with, versus what should always stay human?
- And most importantly, how do we build an AI experience in Umbraco that is understandable, visual, and truly editor-friendly?
- What are the actual units of work for editors, digital marketers, website administrators, and other who work with content and media in Umbraco backoffice?
Who this board is for
With this team, we want more voices from the content side of the table. The people who live in the backoffice and feel, every day, what makes content work well (or not so muchpainfully slow). People who create, categorise, and structure content, manage large content projects, run marketing or sales-driven websites, and keep complex CMS setups organised.
We’re looking for people who bring experience from hands-on content work to market and product insight.
This could include people who:
- work day to day as content editors, content strategists, or content managers on large or complex Umbraco solutions
- work as digital marketers or marketing operations specialists, especially those responsible for scale, consistency, and performance
- act as website administrators or platform owners, responsible for governance, structure, and maintainability
- work as client advisors, product owners, or consultants who help clients choose platforms and define CMS requirements
- have experience in pre-sales, solution design, or digital strategy at agencies, with insight into what customers ask for and why
- have worked across multiple CMS platforms, and can compare approaches, strengths, and weaknesses
- are comfortable thinking beyond today’s feature set, questioning assumptions, and connecting user needs with business outcomes
AI experience is welcome, but not required.
What matters most is real-world perspective, curiosity, and a willingness to think both practically and strategically about how AI should fit into Umbraco.
As a secondary focus, the advisory board will also help us identify what other AI packages Umbraco HQ should build next, beyond prompts, agents, and Copilot.
Meetings and expectations
We expect to meet 4-6 times during 2026 to demo, discuss, refine, and explore AI in Umbraco together.
All meetings will be virtual, to make it easy across time zones 🌏
We’re starting with 2026 because, let’s be honest, AI moves fast, and we don’t yet know what questions we’ll need answered six months from now. What we do know is that we want your input and guidance throughout 2026.
This team will be handpicked based on each member's experience. Participation isn’t optional; it’s the whole point, and we really encourage you to prioritise the meetings if you join. We, on the other hand, promise to schedule the meeting well in advance and provide a clear agenda outlining what the meeting will cover and how you can prepare.
What’s in it for you?
Good question 😉
- Direct influence on the AI features being shipped in the Umbraco backoffice
- A front-row seat (and first peek 👀) at new AI initiatives
- The chance to help shape AI experiences many others will use in the future
- Meeting other Umbraco or AI fans from your field to debate, learn and shape AI in Umbraco
- And yes, of course, the bragging rights
Ready to join?
We’d love to hear from you.
Application closes on March 3rd, and shortly after we’ll be welcoming 5-8 members to the AI in Umbraco Advisory Board.
If you have any questions, do not hesitate to reach out to Bolette Kern at bke@umbraco.dk.
Written by: Bolette Kern
Published: February 3rd, 2026