The Umbraco Festival Promotion Package
So, you have taken on the task of arranging an Umbraco Festival and celebrating the Umbraco community spirit? H5YR!
Now, we want to help you as much as we can in your efforts to make your festival one of the best Umbraco Festivals, which is why we are offering you the Umbraco Festival Promotion Package!
Here you'll find an overview of all the different types of promotion we offer, as well as the requirements and deadlines for each type of promotion.
Help us help you by following these guidelines, and if you should have any questions please reach out to Steffie Limère Fugl at firstname.lastname@example.org.
Blog post on the Umbraco Blog
The Umbraco blog is where we share all Umbraco related news, which makes it a great place to share the hype about your upcoming festival. This blog post should act as a teaser for your festival, where you get to promote the speakers, the themes, the venue, the swag, tickets - whatever is relevant.
Please go to the Umbraco blog and read a few of our posts in order to understand our tone of voice and the structure we use in our blog posts (intro, headlines, sub-headers etc.), and note that the blog post should be written in English.
Make it visual: please provide us with pictures! We need a minimum of 4 pictures (logos, team photos, pictures from previous festivals etc.) as well as a photo of your logo that we can use for the author section.
Deadline: 10 weeks before the festival we’ll need all the content for this blog post from you. Then we’ll be able to fit it into our schedule within the following 3 weeks.
We are able to offer you 1-2 promotional emails sent directly to a local segment. You get to decide on the segment by picking a country and letting us know. Because this email is segmented, you may write it in the native language (Danish, English, German etc.). Keep in mind that we will still be the sender of the mail, so please do consider our friendly tone of voice in this email as well.
We recommend the following set-up for your emails:
- Email 1: The first email is an introduction to your festival, where you get to promote your speakers, venue, announcements etc. and maybe even an early bird price.
- Email 2: This one should be sent closer to the actual date of the festival. Create some urgency, last chance to buy a ticket, you're about to miss out etc.
Need some inspiration? This is how the mails can look:
These two are from our old mail system, but the content is still helpful ;)
Remember that this is an email - make it straight to the point, choose your call to actions (links) carefully, i.e. link to your festival website, ticket shop or the blog post on umbraco.com. We recommend you have no more than two different links in this email. ·
What we need from you:
- A subject line (the one that shows up in the inbox - think friendly clickbait 😉)
- A headline
- A body text with links included and one or more call to action buttons and links
- 1 horizontal picture (include your logo in it if you can) for the email header in the size 780 x 405 pixels
- Other promotional photos that go with your story in either the size of the header or 220 x 220 pixels
Email 1: 10 weeks before the festival. Then we’ll be able to send the email out within the following three weeks. You are welcome to send the email copy earlier than the 10 weeks before if you have a special early bird price etc. If that’s the case, send us the copy at least 2 weeks before you want the email sent out.
Email 2: 5 weeks before the festival. Then we’ll be able to send it 1-2 weeks before the actual festival to create some urgency.
Banner on Our.umbraco
Our is the Umbraco community site, where thousands of Umbraco users and developers from all around the world “meet” to discuss Umbraco related content. This is the perfect place to share the word about your festival, as potential attendees are already on Our. If you provide us with a banner, we will make sure to share it on Our.
What we need from you:
- A banner image with logo, images, graphics etc. in the format 1000x200, including some sort of Call-To-Action text/button
- A link to your festival site/ticket sales site
If you don’t have the resources to create a banner yourself, we are able to help you out with a generic template. For this banner, we will need a small image as well as the date and place of the festival.
Deadline: 6 weeks before the festival. We will promote your festival on Our for 5 weeks before the festival.
Social Media Coverage
In general for SoMe promotion, please attach your SoMe handles and personal hashtags, when you make use of these offers. Then we’ll be able to tag you and help you spread the word about your festival.
We will share your blog post on our Umbraco Twitter account within the week of it being published. We will make sure to tweet at a time relevant to your target segment.
Retweet one or more of your festival-related tweets on the Umbraco Twitter account (we won’t retweet everything).
Tip: remember to hashtag #Umbraco and make your own festival-related hashtag.
We will share a post about your festival on our Umbraco LinkedIn account highlighting your festival. If there’s something special we need to highlight (speakers, first-time event, new achievements), please let us know.
We will share your blog post on our Umbraco Facebook page within the week of it being published. We will make sure to post at a time relevant to your target segment.
If you send us a good picture of happy festival attendees during the festival, we’ll make sure to add it to our popular Umbraco Instagram profile. It could be that one of the attending HQ members will beat you to this 😉 Anyhow, if we get a nice picture, we will still share it to capture the great atmosphere of the festival.
Shout out in uNews
In the month before your festival we’ll give you a special shout-out in our monthly newsletter; uNews. This will be segmented and will link to your blog post on the Umbraco blog or your festival homepage.
What we need: No copy from you is needed for this. As long as you’ve provided us with the details and the blog post or given us a link to your homepage, we’ll take care of the promotion in uNews.
Inside a Festival recap blog post
From 2020, we are introducing a new concept called “Inside a Festival”. Here, we’ll “interview” a festival or conference attendee and ask them about their experiences and their highlights.
See this as a ‘feel-good’ sum up of your festival. It will be posted on the Umbraco blog and shared on our Social Media accounts.
What we need: Sit back and relax – this one is on us 😉
A friendly disclaimer
Lots of helpful promo on our various platforms, right? And straight to Umbraco loving and using people!
But we have to say this; by the end of the day, it’s our...behind, that’s on the line. That’s why we hold the right to edit your text if that should be necessary or ask you to rewrite if we feel like it doesn’t fit our friendly tone of voice or looks like an advertisement for something completely different...
Also, if you keep the suggested deadlines above, we are more likely to be able to keep ours. But sometimes things happen. Sometimes we might need to push things a week or two in order for it to fit into our content plan. Some things take priority to us: security blog posts, security emails, big releases etc. So all the above publishing dates are guidelines - which we often keep, so don’t worry, but you know, it has to be said 😉
We look forward to hearing from you and helping you spread the word about your upcoming Umbraco festival!
All further content and questions should be sent to email@example.com.